Article

BE STREET SMART EVERY DAY
by Tony Alessandra

Because street smarts are so important to every part of your life, here is a quick review of the major elements that go into street smarts.

Print this list out and keep it with you, for a regular reminder to be street smart every day.

I. Heightened Awareness
A. Trust your intuition
B. Develop perceptiveness and ability to anticipate
C. Size up people quickly and accurately
D. See the big picture

II. Confidence
A. Fake it till you make it
B. Use chutzpa when necessary
C. Believe in yourself - Be confident

III. Healthy Skepticism
A. Don't believe everything you see and hear
B. Be hard to take advantage of
C. Use your "mental categories" and generalizations to keep you on guard
D. Give people the time and rope to either hang themselves or prove their integrity/sincerity

IV. Resourcefulness
A. Think quickly on your feet
B. Be persistent
C. Be prepared
D. Be flexible
E. Change your surroundings or adapt
F. Surround yourself with experts & contacts

V. Risk-taking
A. Be willing to take risks
B. Minimize the possible down side
C. Cut your losses and get out if you're wrong
D. Learn by your mistakes

Here's to more personal insight,
Tony Alessandra
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Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Tony has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and consultant. Dr. Alessandra earned his MBA from the University of Connecticut---and his PhD in marketing from Georgia State University. He was inducted into the Speakers Hall of Fame in 1985.